Find a crisis that occurred in the last year (Examples: Boeing, Purdue Pharma, College Admissions Scandal, Uber, etc.). This can be about a company in the news or a crisis within your own company. Do some research on the company and the crisis. 2. Share the crisis you are selecting with a short synopsis in your own words about what occurred. Describe the company and the issue that affected them. Is it a public company, your company, etc.? Besides the reading material for this week, here are two additional resources for you as you consider crisis management discussion post: “13 Golden Rules of PR Crisis Management” https://www.forbes.com/sites/forbesagencycouncil/2017/06/20/13-golden-rules-of-pr-crisis-management/ “TedxTalk: The Secret to Crisis Management in the 21st Century”: https://www.youtube.com/watch?v=VQGEPEaEWtg 3. Lastly, address these questions: What was the company’s communication approach to the crisis? Did they use social media? Who in the firm responded? How quick were they to respond? Did they follow up with new information? Do you feel the company’s communication approach was effective? Why or why not? Do you think the response was well-thought out and planned, or just reflexive? Did the story change? For better or worse? Was it effective with the public (audience) or did it antagonize the situation? Did they appear transparent and candid? Did the public appreciate the response? Think from the perspective of the company’s spokesman and make sure you never take things from “bad to worse”. Think about how you would anticipate, plan, and put into effect your crisis management plan. What would you have done the same? What would you have done differently? Welch & Welch, Real Life MBA, Chapter 7: Crisis Management: Welcome to the Coliseum, pp. 111-119Welch, Winning, Chapter 10: Crisis Management, pp. 147 -161
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