Select three companies in different industries – such as banking, retail store, supermarket, airlines, or package delivery – that you do business with. What digital technologies does each company use to engage you, keep you informed, or create a unique customer experience? How effective is each use of digital technology to keeping you a loyal customer?
Response parameters:
Initial posts should be 200 words minimum
Response posts should be 100 words minimum
Minimum two responses
Initial posts should include at least two peer-reviewed article/journal/book citations (not including the course textbook)
Use APA formatting to cite all of your sources:
https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_formatting_and_style_guide/general_format.html (Links to an external site.)
You can access the databases of peer-reviewed journals here:
https://libguides.lib.fit.edu/business (Links to an external site.)
https://libguides.lib.fit.edu/InformationTechnology
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