Class for this discussion board is: Digital & Strategic Communication Orientation I
In weeks/modules 1 and 2 you have read a significant amount of information on both media and human theory in Ruddock (2017) and Littlejojn, Foss and Oetzel (2017). As you are a Strategic Communication scholar it is important for you to consider how these theories collide. Media scholars and media industries agree that media content plays a significant role in developing social values. Also, historically, there have been many different ways of conceiving and examining media power; but most scholars agree that the most important question facing us is how the general presence of media in the middle of public life exercises a long-term influence over fundamental values about how societies are, and how they should be managed. In your post, discuss this important question, in light of the theories compiled by Ruddock (2017) and Littlejohn, Foss, and Oetzel (2017) using the directions from the “Discussion Board Forum Instructions” section of this course. Provide clear, concise, and supported answers to the following for the assigned readings this week. This is not a synthesis essay. Distinct headings that identify each of the answers are expected.
1. Five key ideas: Identify and explain five key ideas that play a significant role in the reading(s). Explanations must be clearly supported from the work itself. 2. Contribution to the field: In your own words, explain the overall contribution and value of these ideas to the study and practice of (digital) communication. 3. Contribution to your work: Explain the contribution and value of two of the ideas to your research area of interest. TOTAL Word Count
for the thread: a minimum of 600 words
Books are: Exploring Media Research by : Andy Ruddock
Theories of Human Communication by: Stephen Littlejohn, Karen Foss, John Oetzel
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