An essay that is not based on theoretical content and fail to provide the rationale for making a decision will not score the high mark. Hint: First define the problem, explain, give a marketing / practical example, and draw figure / graphs if applicable. Please be free to include external sources (articles and book references, online sources, firm reports, and similar). Please use APA style citation format (e.g., https://cite4me.org/apa/).
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Explain the phenomenon of Search Engine Optimization (SEO) and how SEO may affect current business practice in line with Dessart, Veloutsou, & Morgan-Thomas (2015) Consumer engagement in online brand communities, Journal of Product & Brand Management
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