Jack in the box had a major health scare in 1993. A story about it from 1993 can be found here: https://www.nytimes.com/1993/02/06/business/company-news-jack-in-the-box-s-worst-nightmare.html (Links to an external site.)
Financial Statements for Jack in the Box go back to 1994 but the statements show prior year number in 1993 when. I would focus on a th1 10Q or 10K reports. They contain revenue numbers for the year and the prior year. I would look through enough statements to evaluate a when sales recovered and how long it took: Jack in the Box – Financial Results
Chipotle also suffered a similar crisis in 2015. Use similar documents over the horizon of their health crisis.
Details on financial statements (10K’s & 10Q’s) can be found here: https://ir.chipotle.com/sec-filings (Links to an external site.)
Details on the Chipotle story can be found here: https://www.prweek.com/article/1419873/timeline-crisis-when-chipotles-new-crisis-met-its-old-one (Links to an external site.)
Similarly after 9/11 many were afraid to fly due to the associated attack and government alerts in the years following. How would you measure the airline recovery? You can use and find your own appropriate data set.
Feel free to find a 4th demand shock you can present in your finding.
Are there any trends in demand shock recovery? Were they similar? Different? Why? Final project should be about 4 pages with a separate page for references. For more information on Demand Shock visit this: https://en.wikipedia.org/wiki/Demand_shock
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