Cycles Devinci’s expansion to Asia Pacific

Simon Brodeur has hired your consulting firm to lead the assessment of the expansion of Cycles Devinci to the Asia Pacific. Your goal: to develop a plan to achieve the objective of 1,000 bikes sold annually in the Asian-Pacific market within three years.

Your memo will summarize your strategic plan. Consider that:

Brodeaur needs a succinct and analytical memorandum (that is, the write-up follows a memo format and not separate answers) of no more than 1,500 words (add the word count at the top of the first page). This is a maximum, not a minimum.
The header and any tables and/or graphs that you include do not count against the word limit. Use 11-point font and 1.5 line spacing.

The memo must center on:
A roadmap to internationalization in the Asia Pacific for Cycles Devinci.
Objective support of your arguments.
Apply course concepts and frameworks. For instance, if you assess that a particular characteristic of the firm is a core competence, it should have passed the three tests suggested by Prahalad and Hamel.
Use data whenever possible. For instance, you can use the tables of cross-national distances (https://www.globalscopelab.com/page20.html) to build the CAGE framework. Broadly, you can use any database, such as the World Development Indicators.
Answering the questions,
What are the Asia-Pacific countries that offer the most potential for meeting the objective?
What are the key distances that are likely to drive Devinci’s performance in such countries?
What is (are) the strategy(ies) to manage distances that you advise the firm to apply?
What entry mode(s) should Devinci use? Why? Are you considering the degree of economic integration, such as trade agreements, between Canada and those countries?

memo 2 material