In lecture 1, it was discussed that there are two general questions a firm asks itself when choosing a strategy: 1) How many customers do we want to serve? and 2) How will we create value for them? Select an article about a specific company, then analyze what type of strategy that firm is pursuing.
Be sure to:
Discuss if they are broad or niche? How do they create value? Also, answer for whom they create value? What is their strategy? After answering these questions, please provide suggestions to the top management team about what they should do in the future. Use reasoning in support, terms from the lectures, and logic, not just your opinion. Emphasize the evidence and build on it. Start each paragraph by identifying who or what you are talking about in each section. As this is an essay question, please use the rules of good grammar, sentence structure, etc. You will be graded on the following 5 areas: Summary of issues, Use of appropriate terminology, Development of argument via examples, Analysis and evaluation, and your Writing and organization.
Also, scan/photocopy the printed article and include this on the last page (as proof of print edition, not necessarily for professor to read).
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