TeaLand S.A. is a London company that started as a medium-sized company. Its main activity is the commercialization of tea to various European countries. Currently they obtain tea from the main producing countries: China, India, Sri Lanka, Kenya, Indonesia and Turkey. They sell their tea in different ways: in bulk, in bags and cold tea as a soda. They not only sell to supermarkets, but also to companies and the hospitality and catering industries.
They have been in the market for approximately 20 years, with an exponential growth in the first 15 years due to the quality of the tea they offer and an excellent and careful Marketing campaign, which has put them at the top of the market.
However, TeaLand is not known to take good care of its workers. In a job satisfaction survey taken a few months ago, the results were alarmingly negative, and it is unknown how this information was leaked to the media. Its repercussion was so great that sales were directly affected, which led the firm to not achieve last year’s goals.
In this survey several topics surfaced: endless workdays, low salaries, difficulty reconciling work and personal life, low career options within the company, scarce training, etc.
In regard to consumers, in recent surveys it is said that it is a well respected brand, and satisfaction is high, since they are very aromatic teas. However, the lack of an ecological tea option is highlighted as a negative aspect.
In recent years, other European, American and Asian brands have been gaining ground, as they offer a product of similar quality but at a more competitive price, a wide range of ecological varieties, and also a remarkable and commendable commitment to the environment and the community: collaboration with NGOs, sustainability projects with producing countries, etc.
Taking into account the situation which TeaLand is currently facing, they have decided to hire the services of a specialized consultancy in CSR, and they assign the project to you.
1. Analyze the starting situation: make a complete, synthesized and visual analysis, and design a SWOT matrix.
2. Formulate realistic goals to achieve with the CSR Plan.
3. Create a Stakeholders Map: in this section we ask you to design a map classifying the groups of interest.
4. Develop a Strategic CSR Plan: this is the most important exercise of the final project, and therefore the one with the most academic weight.
5. State which CSR measurement tools you are going to propose for TeaLand.
6. Final thoughts: make a final consideration in the form of an evaluation and conclusions about CSR at present.
Professional homework help features
Our ExperienceHowever the complexity of your assignment, we have the right professionals to carry out your specific task. ACME homework is a company that does homework help writing services for students who need homework help. We only hire super-skilled academic experts to write your projects. Our years of experience allows us to provide students with homework writing, editing & proofreading services.
Free revision policy$10
Free bibliography & reference$8
Free title page$8
How our professional homework help writing services work
You first have to fill in an order form. In case you need any clarifications regarding the form, feel free to reach out for further guidance. To fill in the form, include basic informaion regarding your order that is topic, subject, number of pages required as well as any other relevant information that will be of help.Complete the order form
Once we have all the information and instructions that we need, we select the most suitable writer for your assignment. While everything seems to be clear, the writer, who has complete knowledge of the subject, may need clarification from you. It is at that point that you would receive a call or email from us.Writer’s assignment
As soon as the writer has finished, it will be delivered both to the website and to your email address so that you will not miss it. If your deadline is close at hand, we will place a call to you to make sure that you receive the paper on time.Completing the order and download