Crowdfunding campaign item

Campaign Item term paper should be on the lines or topic of Childcare, Community Center serving Pre-K to High School. Offering Trades, Training, seminars, Learning, Fun, Camps Cooking classes, Pop-Shops, Young Entrepreneurship Training, etc.

The specific contents of written campaign plans will vary. However, faculty expect the plans will address/contain most (if not all) of the following items:

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– Summary of idea

– Unique aspects of the product and how it differs from the competition

– Comparable data of similar products that were crowdfunded (why were they successful or not?)

– Reason(s) idea is a good fit for crowdfunding

– Description of campaign team and roles (and what partners and experts you will utilize, if any)

– Platform choice (and why)

– Campaign duration (and why)

– Description of your target customer

– Funding goal (and your reasoning for that goal)

– Estimate of number of email addresses needed before launching the campaign

– Plan for obtaining those emails and interest in your campaign (e.g., use of a landing page, social media, other groups, advertising, public relations)

– Description of the rewards, perks, and stretch goals

– Plan for making and distributing rewards/perks

– Budget

– Storyboard-Pitch video (do not worry much about the quality of the video itself and let faculty know if you want to request an alternative format)

– Other graphics/visuals (e.g., photos and graphics) or a description of what these will be

– Campaign page (e.g., titles/headlines, key features, product specifications, testimonials/endorsements, your venture’s story, why you need the backers’ help)

– Plan for maintaining momentum/final push during the campaign (e.g., additional rewards/perks, use of updates)

– Follow-up plans (when campaign concludes)

– Plan for converting campaign into ongoing e-commerce and/or company (if applicable).

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