Critics of Advertising

Instructions and Topics for Term Paper

Instructions and criteria of assessment

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Having written two discussion posts, you should now be well prepared to write your term paper, for the term paper involves the same three elements which informed the discussion post. Specifically, you need to:

(i) State your thesis explicitly (‘My goal in this paper is to…’).
(ii) Explicate the text (identifying, contrasting, and discussing the arguments made by the authors you are examining, and which relate to your thesis).
(iii) Provide analysis (with a view to supporting your thesis)

There are, however, a few minor differences. Instead of just jumping in and stating your thesis (as you did in the posts), you should set more of a context in your introduction; your explication of the arguments (in the body of your paper) should be more detailed and rigorous; and you need to develop a stronger case for your thesis—accordingly, it might also be a good idea to consider objections to the position you are advancing.

In terms of criteria for grading, a paper that presents a clear thesis, an accurate and rigorous description of the arguments advanced by the authors discussed, and a strong critical analysis of these arguments, will do well.

You must draw from at least two papers from the class syllabus. The paper should be double spaced, 1500 words in length, and it is due on December 2. Please submit your paper to the assignments tab on OWL.

Here are some questions you should keep in mind in writing your paper:

Does your paper have a clearly articulated thesis?
Is the thesis supported by arguments?
Are these arguments logically structured?
Do you make use of the primary texts in defending your thesis?
Have you anticipated potential criticisms of your position and demonstrated why your position is superior to rival interpretations?
Is your writing clear and to the point?
Is your writing technically flawless, free of spelling mistakes and grammatical errors?
Do you have proper documentation in a consistent style?

Essay Topic

Your paper should be written on any of themes included in Units 6, 7 or 8. These include: How much information must an advertiser disclose to consumers in advertising a product? Does advertising violate consumer autonomy? What rights and obligations do employers and employees have in the workplace? Do employees have the right to know of work-related safety hazards?

Here are some more specific essay topics:

• The question concerning how much information a salesperson is obligated to disclose to a potential customer in selling a product has been the source of considerable disagreement. With reference to the paper by Tibor Machan, assess whether you think he is right in insisting that advertisers need “not tell all.” You can also draw from Burton Leiser (quoted in Machan’s paper), Albert Carr, or Jean Kilbourne in addressing this question.

• Critics of advertising often contend that advertising violates our autonomy insofar as it is a form of behavior control. Examine why Robert Arrington disagrees with these critics, and then take a position on whether he is right. You can also draw from Lyn Sharpe Paine or Jean Kilbourne in examining this issue.

• With reference to the papers by Richard Epstein and Patricia Werhane, critically examine the employment at will doctrine. Do you think the doctrine fosters freedom of contract for both employers and employees, or does it empower the employer, thereby leading to potential exploitation of employees?

• Tibor Machan argues that a special moral right to occupational safety violates liberties, while Earl Spurgin contends that such a right fosters liberty, especially given the background conditions of workers in the developing world. With reference to both papers, critically assess whether there should be special rights to occupational safety.

• These are general suggestions and guidelines for topics, so if you want to modify one of these suggestions, or devise your own essay topic, that is perfectly fine. The only stipulation is that you write on these above-mentioned themes and on the authors from the class syllabus included under these themes. For more information on Critics of Advertising visit this:

Critics of Advertising

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