Case Study of a Global Company: Apple Inc.
1. Corruption and Ethics in Global Business (Apple Inc.)
a. Analysis of Apple Inc.’s Business Conduct Policy that creates and outlines how the company, inclusive of all primary stakeholders, needs to interact with the consumers, third parties, and among themselves (Ucar, 2017).
b. Analysis of Anti-Corruption Policy: The analysis focuses on the company’s commitments towards absolute compliance with the anti-corruption policies.
• Export and Sanction Policy: Understanding this policy’s role towards addressing corruption cases (Vinson et al., 2020).
• Labor and Human Rights and Environmental Protection in Supply Chain: Understanding the company’s responsibility (Vinson et al., 2020).
c. Analysis of the Ethical Code of conducts that guides the operation and employee conduct and performance.
d. Example of a corruption case that affected Apple Inc.’s operation and how it resolved the issues using ethical and anti-corruption policies (Ucar, 2017).
2. Entry Strategy Used by Apple Inc.
a. Political Influence: Analysis of how the company explores the various political considerations/grounds when introducing new products to a foreign market niche (Cardoso, 2017).
b. Economic Factors: Analysis on why Apple has to increase its capital flow to avoid adverse impacts of monetary shock when establishing an entry strategy to a new market (Cardoso, 2017).
c. Social and Cultural Factors: Analysis of why Apple has maintained a monopoly on product production with simple and beautiful features and correlated to the needs and wants of the clients (Glimstedt, 2020).
d. Technology Factors: Analysis of the strategic entry based on its improvement on the current innovative technological culture that enables it to retain and maintain its market share (Cardoso, 2020).
e. Other factors to consider and analyze include: legal environment, rivalry among competitors, supplier power, buyer power, potential entrant threats, and substitute threats (Glimstedt, 2020).
3. Control Strategy of Apple Inc.
a. Design of Apple Inc.’s products and services: Analysis of how the system of interactions helps the company control its operations in various foreign markets.
b. Location Strategy: The evaluation of how limited and selective authorization to retailers or sellers helps the company control its inventory (Cardoso, 2020).
c. Layout design and strategy: Analysis of how creativity is an essential control strategy for the organization (Vinson et al., 2020).
Cardoso, E. A. R. P. (2017). Examining the differences of the internationalization strategies of two of the major brands in the smartphone industry-Apple inc. Versus Samsung electronics (Doctoral dissertation).
Glimstedt, H. (2020). The iPhone and its antecedents: Re-thinking entry and the evolution of platform strategies at Apple Inc. Entreprises et histoire, (1), 120-151.
Ucar, S. (2017). The Possibility of Global Business Ethics Policy.
Vinson, J. M., Curtis, M. B., Conover, T. L., & Chui, L. (2020). Ethical relativism in accounting: A cross-cultural examination of the influence of culture and risk-taking propensity on ethical decision-making. Journal of International Accounting, Auditing, and Taxation, 41, 100350. For more information on Corruption and Ethics in Global Business see this: https://en.wikipedia.org/wiki/Business_ethics
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