You and your partner are entrepreneurs who want to start manufacturing solar-powered cellular phones that run Android. Your partner is primarily responsible for designing and developing such a smartphone and you are responsible for the business aspects. More particularly, you are looking for suppliers and manufacturers of raw materials and parts as well as a factory that can assemble the parts into products. You are also developing a marketing strategy by identifying appealing product features, product specs, product version release cycle, target customers, sales channels, pricing strategy, corporate and brand image, etc. You and your partner found a venture capital firm that seriously considers investing enough money for you and your partner to start the business. Before a partner of the venture capital firm makes the final decision, she requested a report that shows your strategic decisions about appealing product features, main product specs, product version release cycle, the target customers, sales channels, pricing strategy, corporate and brand image as well as how to select suppliers and assembly factory. Use well-accepted theories, relevant data, facts, examples, credible expert opinions, and other credible evidences to justify your decision for your company to be socially responsible to be successful. Your report should be single-spaced and the body of your report should contain around 1500 words excluding the references. It must be professionally formatted. Use this Journal Article Template. Cover page must show: Report title Your Full Name E-mail address(es) Institutional or company affiliation(s) The body of your report must contains (approximately 1500 words): 1. INTRODUCTION 2. BACKGROUND 3. OPPORTUNITY 4. STRATEGIC PLAN 4.1. Product Features, Main Product Specs and Product Version Release Cycle 4.2. Target Customers 4.3. Sales Channels 4.4. Pricing Strategy 4.5 Corporate and Brand Image 4.6. Requirements (or Selection Criteria) for Suppliers 4.7. Requirements (or Selection Criteria) for Assembly Factory 5. IMPACTS ON REVENUES AND COSTS 6. CONCLUSIONS Then, your report should have: 7. REFERENCES (APA style: At least 10 references) 8. APPENDIX (if necessary) –========================================================= All tables and figures must be numbered and titled. References should be listed alphabetically at the end of the paper according to APA style. These must be cited in-text (parenthetical citation) and be accompanied by a full citation in the reference list. In general, we consider a source to be scholarly if it is published in an edited book, a peer reviewed publication, an academic journal, or by a university press. Citing multiple works by the same author(s) or web-links (URLs) only qualifies as meeting one of the required five.] Do NOT use direct quotations. Paraphrase the information you used from the references. Any tables or figures that exceed the given width of the columns should be included in an appendix. Appendices may be formatted in any way you deem necessary, with the exception that all pages must adhere to the standard page margins on an 8.5″ x 11″ page template. Any rotated pages in landscape orientation in the appendices should be rotated ninety (90) degrees to the left (commonly referred to as “counter-clockwise” or “anti-clockwise” rotation).
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