This week for discussion, I want you to start thinking about content analysis as a method of research. This should help you start thinking about your final papers. I recommend watching this week’s lecture first, since it overviews some of the major principles of content analysis.
First find a peer reviewed content analysis on a campaign. This ideally will be a campaign unrelated to your final paper. In the discussion, create a thread with your name. In a few paragraphs, discuss:
Provide the APA citation for the article
Tell us the type of content analysis they performed: Qualitative or Quantitative; Thematic, narrative, or frequency; manifest, latent, or both
Summarize their findings for us: what are the implications of these findings? What were some of their limitations?
Finally, how do you think you may use what you see here when examining a campaign for your final paper?
Then, reply to someone else’s post, providing helpful feedback about their ideas.
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