Contemporary Issues Perspectives – link to video’s “The Buy Button in the Brain” https://www.youtube.com/watch?v=_rKceOe-Jr0 and Multi-Sensory Marketing EXAMPLE. Watch the two videos, the first on neuromarketing generally and the second giving a good, simple example of how effective sensory branding can be.
After that, answer the following four questions in a thoughtful and critically engaged manner (minimum of 2 pages double-spaced): Don't use plagiarized sources. Get Your Custom Essay on
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What are your immediate reactions to this presentation(s)? What are points with which you agree and/or disagree? What moral/ethical questions are important ones to consider when interacting with the issues presented? (Be sure to present your thoughts in a clear, well-reasoned way. Remember that ethics concerns what is “right” and what is “wrong” and the different kinds of reasoning that may go into these evaluations.) |
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