Contemporary Issues in Hospitality

.Faculty of Business

Course: BA (Hons) International Hospitality Management
Module: Contemporary Issues in Hospitality
Lecturer: Deirdre Gorman.
Study Mode: Full-time Assignment No: 1
Word Count: 3000 Weighting: 40%

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Learning Outcomes Addressed and Assessed in this Assignment:
Demonstrate an in-depth understanding of the key dynamic forces and developments, which may lead to crisis issues in international tourism and hospitality and their subsequent impact on a business or a destination.
Critically examine the responsibility the tourism industry has towards sustainable measures and analysis its commitment from a local, national and global prospective.
Recognize and value the scope of change required to move towards a more sustainable future for the tourism industry.

Assignment Title: Corporate Social Responsibility
Assignment Detail:. Corporate Social Responsibility is a broad concept that can take many forms depending on the company and industry. Students are required to conduct a literature review of Corporate Social Responsibility and comment on how this might affect the reputation of a company.

Marking Scheme:
Presentation and Layout 10%
Correct Headings
Numbering throughout
Logical sequence of material
Correct punctuation and spelling
Harvard referencing throughout the document.
Correct Reference list.

Executive Summary 10%
Concise statement of the report contents

Literature review 60% (Harvard Referencing throughout)
Part A
Students are required to conduct a literature review on the theory pertaining to the area of
Corporate Social Responsibility. This review should refer to the writers who support the concept of CSR and those who do not support it. Students should attempt to compare and contrast the various views. Students should include a section on how CSR the impact of this on the reputation of a company.
Part B
Students are required to investigate two organizations and review the extent to which elements of CSR are implemented within these organizations. Comment on how this affects the reputation or image of the company. Students should give examples of People, Planet, Profit aspects.

Conclusions and Recommendations 20%
This section should contain all the key findings from your report and insightful recommendations where appropriate. For more information on Contemporary Issues in Hospitality see this:

Contemporary Issues in Hospitality

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