You are required to develop a Consumer Behaviour Report for the Managing Director of a Brand & Product Line/Model of your choice which outlines the key consumer behaviour related issues faced by the company. Your report will cover the following:
1. Situation Analysis of the Company & Product
2.Selected Target Market Profile
3.Description of Target Market Decision Making Process
4.Personal & Social Influences on Buying Behaviour
5.Psychological Influences on Buying Behaviour
6. Marketing Strategy Recommendations
Please use Louis Vuitton as the brand, and use their supreme collaboration as the product line.
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