Question 1: (1,250 words) worth 50% of total marks
Look at the advertisement illustrated here for H&M. Using semiotic theories and an explanation of related communication and marketing communication theory explain what the advertiser tries to convey. Consider, in particular, the imagery and colours, use of copy, font, typography, layout, style, model portrayed and organisation brand symbol. Explain how the creative devices are used to convey the communication objectives to the target audience and why they have chosen this approach in today’s market.
In what ways, if any, can this advertisement be improved and explain your rationale.
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