You are working as a research analyst for a large MNE. The MNE has embarked on a project to gather, compile, and report detailed information about the firm’s competitors. The latest assignment you’ve received requests a field report to be developed about a competitive MNE, Chevron.
a. General description of Chevron
b. General history of Chevron
c. History of mergers and acquisitions
d. Recent news events or issues of Chevron
e. Products and services provided by Chevron
f. The executive management team of Chevron
g. Stakeholders of Chevron
h. How Chevron is structurally organized globally
i. Scope of international operations (# of countries, # of offices, etc…)
j. How Chevron approaches global operations (ethnocentric, polycentric, geocentric, or regiocentric).
k. How Chevron approaches human resources globally (centralized, decentralized, or hybrid)
l. Information about how Chevron manages international assignments for employees
m. Other pertinent human resource topics the student deems relevant about Chevron
n. Executive Summary Section: You are required to provide an executive management summary section of the research steps, research sources, compiled data, and research findings. This summary should be robust yet succinct enough for an executive manager to quickly read and understand the scope of Chevron
o. Reflection Section: You are required to reflect upon the project and describe (as if you are describing it to the instructor) what you learned from your research, and how the project could be applied to actual work scenarios.
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