Challenges faced by Just Vehicle Rental Ltd

Your work will be based on reviewing the published literature in a defined area and applying this to a research question which you will decide. Each member of the group needs to develop their own review question and focus. Whilst there might be some overlap in focus, everyone’s questions should be different.

This piece does not require primary research and data collection, it is for you to show how well you can analyse existing information. The review is not to be descriptive but critical and must involve comparing and contrasting different theories.

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The word count for the review is 3,000
The literature review requires you to produce a critical review of the literature that will enable you to define and individually investigate a focused area that relates directly to your programme, route or pathway. Your choice of topic will be generally driven by either an issue encountered during the process of undertaking the consultancy project, or an aspect of theory related to the sector or industry within which your project was located.

How to narrow your focus
It can be hard to decide on the focus of your literature review and even harder to define your specific question. Your literature review requires you to spend a significant amount of time gathering, reviewing and analysing the literature on a specific subject.
What is your question?
The literature review should be focused around a research question. Identifying the research question at an early stage will help form the boundaries of your literature review. It is important therefore that you generate a question that is not too wide in scope (i.e. is feasible in the time available) and not just theory based (but about how theory has been or may be applied).
The review should be structured as an ‘academic paper’ and you may use section headings to organise main themes and ideas. You should include an introduction, the literature review itself, a concluding paragraph and a list of references. If there are any appropriate diagrams or figures, these should be included in the text. Referencing must be to Harvard Standard.

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