Assessment Requirement:
Develop a detailed research report on a case study relevant to generic strategies and business models and how these relate to an organization’ success, using research analysis skills and knowledge acquired in class, and submit a detailed research report of approx. 4,000 words.
Submission Date: 6th May 2020.
Your Terms of Reference:
This section outlines some of the key points to consider whilst reviewing and analysing the case study (Guide only):
• Identify the most significant theories/concepts relevant to strategy choices and different types of business models.
• Explain show IKEA have achieved cost leadership and differentiation from their competitors.
• Carefully analyse the company’s business model and the drivers of internationalisation
• Critically evaluate the company’s hybrid approach (to remain sustainable and avoid stuck-in-the-middle)
• Evaluate the role of organizational culture driven by the personal values of the founder and make recommendations for role of the strategic leadership.
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