Word Limit: 5,000 words
Coursework – H&M in Fast Fashion: continued success
COURSE WORK QUESTIONS
Use evidence from the case and/or public sources to support your analysis of the following questions.
1. Assess in what areas does H&M have significant resources and capabilities to compete in the market. (25%)
2. Evaluate H&M’s competitive position in the current market situation. (25%)
3. Critically evaluate whether the current market condition remains attractive for H&M to expand in the fashion industry. (25%)
4. Given the current market situation, what competitive position and strategies would you recommend to H&M to expand their business, products, and markets in the next two years? (25%)
Case and questions adapted from Exploring Strategy (12e). Johnson, G., Whittington, R., Scholes, K., Angwin, D., & Regner, P. Pearson.
LEARNING OUTCOMES ASSESSED:
1. Demonstrate knowledge and understanding of marketing planning theoretical frameworks to design, implement and evaluate a marketing plan.
2. Analyze, problem solve and apply marketing concepts and techniques effectively.
3. Demonstrate knowledge and practical skills in the use of Information Technology in marketing planning analysis
4. Design and present marketing and financial data analysis, and recommendations in an effective manner.
STRUCTURE OF THE REPORT:
I. Title Page with the report title, module code, module title, names of team members, SID numbers, course, date submitted, and word count
II. Body – Critical analysis of the case questions and proposed answers. Apply appropriate theoretical concepts in marketing planning and strategic marketing by analyzing the company’s marketing performance over the given time period and demonstrate how shareholder value was achieved.
A critical and comprehensive analysis of the strategy and planning measures implementation and an evaluation of the marketing and financial performance achieved including an incremental progression in shareholder value, and achievement of other Key Performance Indicators.
Should show evidence of forward planning and thinking and adjustments to strategy in view of changing market conditions.
III. Appendices as appropriate including extra reference material. (Not included in word count)
IV. List of References and Bibliography. (Not included in word count) For more information on Case Study of an Organization visit this: https://www.encyclopedia.com/social-sciences/dictionaries-thesauruses-pictures-and-press-releases/case-study
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