IF YOU REQUIRE MORE INFORMATION ON THE KEY CONCEPTS IN THE UPLOADED PRESENTATION USE ANY OF THE BELOW 3 BOOKS BUT ANYWAYS MAINLY USE THE POWERPOINT.
Hubbard, D.W. (2014). How to Measure Anything: Finding the Value of “Intangibles” in Business, 3rd ed. John Wiley & Sons, Inc., ISBN: 978-1118539279
Davenport, T.H., & Harris, J.G. (2017). Competing on Analytics: The New Science of Winning. Harvard Business School Publishing Corporation., ISBN 9781633693722
Spitzer, D.R. (2007). Transforming Performance Measurement: Rethinking the Way We Measure and Drive Organizational Success, AMACOM, ISBN: 978-0814408919
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