Choose one question to answer!!! Telenor: Revolutionizing Retail Banking in Serbia Digital Transformation of the Customer Experience • Should Telenor offer financial services in retail banking in Serbia? If it does, what strategic type of financial services (i.e., m-payment services vs. being a mobile or full retail bank)? What are the risks and the opportunities? • Which of the six segments should Telenor target? Are there potential sub-segments within the attitudinal segments? • What could the brand positioning look like? What brand pillars should Telenor focus on? • Should Telenor leverage its brand or come up with a new brand to avoid the risk of brand dilution? • How could Telenor bring the offering to life through different marketing mix decisions? o What should the actual product feel and look like? o What is the ideal way to communicate about it? How should Telenor allocate resources to earned vs. paid vs. owned media? o What should be the message? o What product and service offers make sense? o Should Telenor have branches, use existing telecommunication branches, or have no branches? How to reach out to customers? o How should the new financial service be priced?
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