Case: Finding a Green Solution to Plastic

* In answering the questions below, you should also apply concepts discussed in class.
1. Discuss the plastic waste problem in Indonesia. Evaluate the role of Kevin Kumala in addressing the global challenge.
2. Evaluate the challenges facing the company.
3. To what extent can cassava bio-degradable bags replace conventional plastic bags? How can this help the environment?
4. What should the pricing strategy for cassava bags be? Draw on the case study as well as the article below (previously discussed in class) to argue your viewpoint.
* Article: Warm Glow or Extra Charge? The Ambivalent Effect of Corporate Social Responsibility Activities on Customers’ Perceived Price Fairness
(Author(s): Johannes Habel, Laura Marie Schons, Sascha Alavi and Jan Wieseke
Source: Journal of Marketing, Vol. 80, No. 1 (January 2016), pp. 84-105
Published by: Sage Publications, Inc.
Stable URL: https://www.jstor.org/stable/43785260)

* You must use concepts we learned in class.
1. The syllabus is in attachment. You can find the outline at the end of the syllabus of what we have learned in class from week1-week11. 2. The E-textbook is in attachment. From the outline you will find the chapters and contents you need.
3. There is a problem in the E-textbook. You may find that there is a lack of page 237 and 239 in Chapter 8. You can ignore these two pages, and just write what you can find in the textbook.

*You can have a look at the rubric in the attachment. You may need to follow the rubric to write this coursework to make this assignment as best as possible.

*Word limit: 3000 words all included. Line spacing: 1.5

att file