You are a consultant conducting a scenario analysis and strategic plan outlook for a company in a post-coronavirus world in 2021 and 2022. Your scenario and your strategy should incorporate pre- and post-coronavirus analysis of performance, industry/micro/competitive and macro/general environmental levels, capabilities and resources, business-level strategic change, and corporation-level strategic change. You should conclude with a wrap up statement of your expectations and your recommendations as a consultant, supported by your analysis.
Guidance: Do it in stages, following this outline:
Gather data through 2019:
Arena / industry / company
Environmental conditions at all levels
Distinctive resources and capabilities
Market characteristics: size, segments, trends
Business development and corporate-level strategies
Post-corona environmental scenarios (could be four or more than four)
Real time recommendations to executives in April 2020
Make sure to provide recommendations as a consultant and to develop your own scenarios for what you think will happen instead of using other writers’ perspectives.
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