You are the CEO and Founder of a Telehealth Service company called Future, which can be defined as the delivery and facilitation of health and health-related services including medical care, provider and patient education, health information services, and self-care via telecommunications and digital communication technologies. Live video conferencing, mobile health apps, “store and forward” electronic transmission, and remote patient monitoring (RPM) are examples of technologies used in Telehealth. One of the leading success stories out there such as Practo, Galileo health, Amwell, El Balto, Sydney Care, MyUPMC, Doctor on Demand, Teladoc, Ember Medics, Heal at Hand, Okadoc, Medical.bh, etc.
In fact, those are few of medical Telehealth apps that you would require to conduct and extensive market research across and on a broader perspective locally (UAE) & globally in the area of Telehealth. Nevertheless, this SHOULD INCLUDE, but not limited to the revenue generation model and financial forecast for the next 5 years with respect to the following:
Doctor:
How will you generate revenue based on the given market research you have conducted that is competitive and would overcome to lead the market. For example, what percentage would Future take out of the overall consultation fees provided by the doctor. Perhaps, 6% of the overall consultation or 8$ which ever is higher.
Clinic/Hospital:
How will the hospital/Clinic generate revenue if they utilise your service and what is the revenue model in comparison to others that would make you successful, based on the benchmark conducted (locally and globally)
Pharmacy:
Through partnerships with pharmacies, what revenue generation model would make you successful. For example, a monthly membership or…?
Doctor Delivery:
How will you make a great deal from generating revenue through a service that allows the doctor to diagnose your case at home. Similarly, if this process involves blood test collection from home + Blood Donation. You need to elaborate with a business model.
LOYALTY PROGRAM:
Create a loyalty program that is competitive than the research for which you have conducted that would outrage the existing ones in the area of Telehealth.
Given the above, you need to elaborate on a formula and a strategic model with a financial plan for the next 5 years and should include the following:
* Executive summary
* Benchmark – Local (UAE) and Global
* Go To Market Strategies
* Revenue generation model
* Problem Statement
* Value Proposition
* Target market identification
* Competitor Analysis
* Marketing and branding strategy overview – including marketing tactics
Note: The Financial Forecast needs to be in excel
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