Write a 1900 word business case, explaining the costing and financial data from tasks 1, 2 and 3 above, to your potential investors. 45 marks: The following points should be include in business plan:
1. Business and owner details
2. Business name
3. Business summary
4. Business aims
5. Financial summary
6. Why do you want to run your own business
7. Previous work experience
8. What are you going to sell
9. Describe the basic product/service you are going to sell
10. Describe the different types of product/service you are going to be selling
11. Describe your typical customer
12. Where are your customers based?
13. Key findings from field research – customer questionnaires
14. Strengths
15. Weaknesses
16. Opportunities
17. Threats
18. Production in house or outsource
19. Cost per unit
20. Price per unit
21. Profit margin (£)
22. Profit margin (%)
23. Mark up (%)
24. What is capital required and return on capital
25. What is future expansion plan for the product.
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