Overview: An e-commerce consultant can provide insights, information, and expertise to a small or mid-sized retail business. E-commerce consultants can do many different specialized tasks, from helping a brick-and-mortar retailer plan for the addition of e-commerce to helping an online retailer expand its sales and reach a growing global customer base. To complete this assignment, you will assume the role of an e-commerce business consultant who owns a business specializing in the development of e-commerce business solutions.
Prompt: To prepare for your final project, you must complete three milestones. For each milestone, you will review the company’s business model and technology infrastructure. You will determine the business requirements necessary for improving the e-business operational strategy.
Your first milestone for this project will focus on customer acquisition. In this milestone, you will review the shortcomings of the company’s outdated technology as it relates to acquiring customers.
To complete this assignment, you must analyze the shortcomings of the company’s outdated technology as it relates to acquiring customers by addressing the following:
Summary of existing technical infrastructure related to customer maintenance
Overview of impact existing technology has on the business operations
Identification of data components necessary for making appropriate decisions for acquiring customers
Include an overview that introduces the components in the paper. It should summarize the elements in the paper and briefly describe the importance of e- business customer acquisition. Organize your assignment by creating a heading for each of the critical elements using the following outline:
Describe the importance of e-business customer acquisition
Analysis of existing technical infrastructure related to customer maintenance
Analysis of impact existing technology has on the business operations
Summary of existing technology ability to acquire customers
Background: Use the following attributes of the business and its owner to complete this milestone:
The sporting goods store has experienced a recent increase in sales at its single location.
The owner has been conducting its online sales through a locally built and hosted website (review the information in the table below).
The owner is considering opening another physical location but is leery of investing money in another location because of the rising and unpredictable
The business owner is concerned of further investing in e-commerce solutions because the current setup is not productive.
The business owner lacks technical experience of online business-development functions and wants to ensure your company can address the following
o Customer acquisitiono Sales transactions
o Technical support
Current E-commerce Technology Setup
E-business Functional Tool or Strategy
Consumers can only use Mastercard for transactions. Must start a new shopping cart if it contains items consumer does not wish to purchase. No mobile access.
Digital payment services
Collaboration and trading
Website domain: http://www.iwanttopurchasealloftheseitemsformyself.org Company message backs guarantee of every purchase
Secure Sockets Layer (SSL) and Transport Layer Security (TLS) protocols
Products grouped by two main categories on the home page and then broken into multiple subcategories once users reach applicable products considered to be in the same classification
No search function present within the website; however, certain pages can be located more easily if searched using a major search engine outside of the website
Average number of clicks to complete transaction: 8
Search engine optimization
Site navigation techniques
Customer acquisition and retention
Users are required to register: no guest checkout. Passwords must be 12 characters in length with varied requirements and must be changed every two weeks. “Contact us” information not present. Only one shipping/carrier option.
Profiling and personalization
Content and catalog management
Email marketing systems
Customer relationship management
Online support capabilities
Every product includes a high-resolution image for display and no image dimensions set. Additional product information redirects customers to manufacturer site. Items cannot be“shared” via social media. Website uses WordPress template so updates can be made by owner for quicker access and lower cost.
Front-end optimization tools
Limited content management system, locally hosted. Domain name system (DNS) lookup is 20+ characters in length. Website contains over 100 redirects when loading. Website not using browser caching.
Database and server performance
Image caching and optimization
Guidelines for Submission: Your submission should be 1 to 2 pages in length and should be organized following the outline provided in the prompt.
Needs Improvement (55%)
Not Evident (0%)
Analysis of Existing Technical Infrastructure Related to Customer Maintenance
Thoroughly evaluates the shortcomings of the company’s outdated technology as it relates to acquiring customers by addressing the key features of technology infrastructure and its inability to acquire new customers
Sufficiently evaluates the shortcomings of the company’s outdated technology as it relates to acquiring customers but needs additional description/examples of technology infrastructure to support analysis
Does not evaluate the shortcomings of the company’s outdated technology as it relates to acquiring customers
Analysis of Existing Technology Impact on the Business Operations
Thoroughly evaluates current state of technology and its impact on customer acquisition, including relevant and supporting examples
Sufficiently evaluates current state of technology and its impact on customer acquisition, but examples are slightly underdeveloped
Does not provide an analysis of the technical business operations
Customer Acquisition Data Components
Identifies specific components prohibiting the business from acquiring new customers, including relevant and supporting examples
Sufficiently identifies components that prohibit customer acquisition, but examples are slightly underdeveloped
Does not provide any customer acquisition data components
Introduction and Conclusion
Clearly states current state of the business’sability to acquire customers
Describes customer acquisition potential, but response is unclear or contains inaccuracies
Does not address customer acquisition ability
Articulation of Response
Summary is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy-to-read format
Summary contains errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas
Summary contains critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas
Total. For more information on Business Model and Technology Infrastructure see this: https://www.britannica.com/topic/information-system
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