Outline Chapter
-Distinguish among the four types of business markets (Producer markets, re-seller, government, institutional)
-Describe the North American Industry Classification System and how it can be used to identify and analyze business markets. (NAICS)
-Identify the major characteristics of business customers and transactions
-Dimensions of marketing (transaction characteristics, attributes of business customers and some of their primary concerns, buying methods, major types of purchases, characteristics of demand for business products)
-Describe buying center, the stages of the business buying decision process, and the factors that affect this process
-How the Internet facilitates business buying and marketing
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