Business Cross-Cultral Management

Assignment Title: A 2000+/- 10% word written essay
You have been assigned as the new HR director to work in an MNC in your country’s subsidiary in Brazil. Analyse how differences and similarities in 3 cultural factors can affect your performance in the subsidiary.

Any specific instructions:
Introduction
Why is the topic relevant?
Give a definition of key terms (e.g. what is a culture)
State the aim of the essay
Give the overall structure of the essay: list the factors you will critically discuss, what type of academic sources did you use to identify the factors?

Main body
Critical discussion of the factors should include Definition of the factors.
Justify why these 3 factors will be important to consider. Compare these 3 cultural factors using your own national culture with that of Brazil’s (If you are a Brazilian, you will have to assume UK as your country). Refer to 2 Cultural theories/models to support your analysis. Critique these theories (For example is there something like a Brazilian National Culture or are there clusters of culture) Provide 2 MNC organisational examples to support your discussion.

Conclusion
Summary of the factors you discussed critically
Highlight points you find particularly important
Discuss implications for Cross-Cultural Management
Make 2 recommendations on how expats can improve their performance in subsidiaries.

References
Use Harvard method of referencing recommended by the business school. You are to provide at least 20 references.