Business communication

You are all Public Relations (PR) Trainees. You work in the PR department of a medium-sized food production company called Just Desserts in the South East of England. It specialises in making desserts, cakes, ice cream, etc. and it employs about 50 staff. It normally sells to retail outlets (i.e. supermarkets and shops) but also to large institutions such as schools. The CEO, Ms Helen Wright, wants to increase the size of the company and the range of products. As part of this plan, Ms Wright is looking for innovative product ideas.

Write an individual (1,000 word) report and email for your CEO. (Assessment 3)

Don't use plagiarized sources. Get Your Custom Essay on
Business communication
Just from $13/Page
Order Essay

Your line manager, the PR Director, Mr Darian Sharman has asked you to propose new ice cream products for two or more of these consumer groups: you decide.
1 children under 11
2 families with children under 20
3 young professionals with no children (20s and early 30s)
4 teenagers and students
5 primary schools looking for an inexpensive way to brighten school lunches

Explain which target consumer/s you are considering and why, why the product/s would appeal to them at that price level, how the marketing would work in practice and why it would be effective, and what the possible risks or drawbacks are, including:

• product: flavours, colours, decoration/presentation, quantity/size, including any gimmicks such as sauces, sprinkles, toys, etc.
• price category: high income (luxury products), medium income, low income (budget products)
• name
• packaging: size, appearance, materials & structure, images, colours, slogan/s & messages, serving suggestion, etc.
• marketing: ideas for publicising, promoting and advertising it.
And why for all the reasons.
Seduce target customer

The report and the email together should be 1,000 words (+/- 10%)
1 Report (900 words including headers, names, etc.): Write your proposal as a formal report addressed to the CEO and to your line manager, the PR Director. Use ideas from the reading and listening you have done for this BC3 module and from your wider reading. Reference your sources using APA 6th edition.
2 Email (100 words, including Subject but not email addresses, etc.) Imagine you are emailing your report as an attachment to the CEO. Copy in your line manager. Assume that the CEO does not know who you are or why you are emailing. Write the email.

Grab 16% Discount On This Paper
Pages (550 words)
Approximate price: -

Why Choose Us

Quality Papers

ACME Homework provides the best top-grade academic writing services in compliance with our customers’ instructions. Have your paper written by a certified professional online college homework help writer to produce only high-quality essays with zero plagiarism.

Professional Academic Writers

You can now choose from a pool of online college homework help writers. Choose your writer and have them write the best content for you. ACME Homework has, over the years, secured a team of the most reliable, experienced, and qualified writers. You can, therefore, trust that your assignment is in good hands.

Affordable Prices

We know that students have very limited budgets. And for that, we always strive to provide only the best, most affordable online college homework help services to our customers. Our goal is to provide top-quality assignment help services to all customers at the lowest, most affordable prices.

On-Time delivery

At, we pay strict attention to deadlines. We recommend you to check out clients’ reviews for assurance that we will complete your assignments within the set deadlines. You can, therefore, trust that your paper will be done within and before the set deadline. Until now, we have not missed a single deadline.

100% Originality

Our homework helper experts write only 100% original and plagiarism-free content for all of our clients. We also have a Quality Assurance Department team that goes through all work submitted by our writers multiple times. You can, therefore, rest assured that any signs of plagiarized or unoriginal content will be rejected before it reaches your portal.

Customer Support 24/7 expert writers are always available 24/7 for customers who need assistance with using our website. You don’t have to check your watch the next time you want to have your assignment written. Our customer support is always available round the clock and ready to listen to your queries. Feel free to contact us via the Chat window or support email:

Try it now!

Grab 16% Discount On This Paper

We'll send you the first draft for approval by at
Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

For years now, has stood as a leader in providing its customers with the best online college homework help service in the industry. And all you have to do is provide us with the details of your order. Leave everything else to us. We’ve always got you covered.


Essay Writing Services

Since we launched, deserved the best online “college homework help status” thanks to our essay ordering, writing, and delivery process. We deliver nothing but excellence in our results. Our essay writing services include impeccable grammar, zero-plagiarism, proper structure, and conformance to guidelines.


Admission and Business Papers

Our top-quality online college homework help services guarantee that you will be accepted into your desired university. You just need to fill out your admission and business papers, and our team of online homework help workers will handle the rest. We will help you achieve and secure the best positions in your admissions forms.


Editing and Proofreading

At, we have a skilled writing and editing team that’s dedicated to creating, editing, and restructuring for all types of papers. Our online college homework help editing and proofreading team will check, paraphrase, and correct any grammar mistakes on your paper before submitting the final document to you.


Technical Papers

At, we pride ourselves in having writers in almost all fields, even the most technical ones. You never have to worry about your paper being too technical for our certified online college homework help writers to handle. ACME Homework’s team of writers can handle even the most complex writers. We will match your paper to the most competent writer that we believe will handle your paper the best way possible.

                                                                                     Place Order