BMW of North America LLC only for US market. Please use only Scholarly Sources for this paper of your choice (no Google or Wikipedia). This is a marketing situation analysis paper. Please see check list(most important instructions) and the rest of the files below:
SITUATION ANALYSIS CHECK LIST To help you ensure your situation analysis is complete, here is a list of items the grader will look for when grading your papers. I highly recommend that you use this as a check list. Please note however, the mere presence of the topic in your paper is not enough to warrant a good grade. It is the quality of the coverage and the clarity of your work that matters. All the items shown on this checklist will be graded. Don't use plagiarized sources. Get Your Custom Essay on
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FORMAT OF THE PAPER Important Reminders: • Be sure to cover all the items on the SA checklist. You may want to use items of the checklist as a headings/sub-headings in your paper. • Refrain from adding definitions from your textbook to “fill” the paper. Also, DO NOT include random information in the appendixes (e.g. general financial/stock information that are unrelated to topics discussed in the paper) • Your feelings, perceptions and experiences as a consumer are not necessarily facts. This is a research-based paper so, it cannot be based on what you feel or assume is true. It MUST be based on research and facts. In other words, DO NOT ASSUME because you and/or your team have a certain perception about a product, market, company, etc. all consumers will have the same perceptions as you do. • Your paper MUST have in-text citations throughout the paper and a reference page at the end of the paper (APA style). • Be sure to follow the formatting guidelines listed on page 2 of the SA checklist. • Be sure NOT to copy and paste material from internet or other teams’ work(s) into your paper. Please note that your submission will be checked in Turnitin automatically and note that “plagiarism=F” • Your paper does not have to be 16 pages, 16 is the maximum number of pages allowed for this paper. • If you have problems within your team, I expect you to be able to resolve any conflict as adults. It is important that you focus on the goal, work together and complete the paper in time. All students in this class will have a chance to review their teammates and provide a peer evaluation to me at the end of the semester. I take peer evaluations very seriously. • Tone of the paper: you may want to assume that your group is a consulting firm creating this SA for the CEO of company you’re working on. DO NOT attempt to market your hypothetical marketing firm, be sure to focus on the topics you need to cover according to the checklist. • Please refer to syllabus for important information regarding late submissions. • Each team needs to submit ONE copy of the SA paper on Canvas under the link provided for the submission. Only ONE person per team will upload a copy of the paper under this link. • Files MUST be in .pdf format. • Be sure to upload AND Submit Assignment on Canvas under the assigned link by deadline provided in the class schedule and on Canvas. |
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