How to write a persuasive speech

How to write a persuasive speech

Giving a speech in any situation can be a nerve wrecking experience. You need to make your audience hear you more, lose track of time and be completely attentive.

It may seem challenging but not impossible. You need to first understand how to write a persuasive speech.

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Whether you want to deliver a persuasive speech for your class assignment or make a presentation at an event, you should speak from your heart. Keep in mind that your speech should be spoken and not read.

A good speech requires adequate preparation, which includes thorough research work and excellent writing skills. Understanding how to write a persuasive speech will produce the results you desire. This involves understanding the meaning of a persuasive speech, reading great speeches, and developing your writing skills.

What is a persuasive speech?

A persuasive speech is a type of writing or presentation used to convince an audience about a particular viewpoint on a subject. A persuasive speech writer aims to make listeners follow his or her line of thinking and take a particular action.

Writing a persuasive speech

When you write or deliver a persuasive speech, your main aim is to sway your audience to think in a particular way. You might want to convince listeners to accept your perspective on any important issue.

A persuasive speech is an effective tool for transforming the minds of your audience about any topic. The following steps will help you craft a winning speech

1. Choose your topic

Select an interesting topic for your speech. Research and brainstorm different persuasive speech topics.

Choosing a topic in the field that interests you will make the research process easier and fast. You will enjoy researching, writing, and delivering your speech.

It will enable you to learn something new about the subject you are passionate about. This way, you will present a high-quality and valuable speech to your audience.

2. Conduct a research

After identifying your persuasive speech topic, conduct in-depth research about your topic. Ensure you are well versed with your subject so that you can deliver quality information to your audience.

Check your college library and read books about the subject you want to talk about. Look for relevant and reliable online articles and materials from credible sources.

Read and understand them. You can also read and listen to academic books or reliable online articles that might have a unique angle to your topic.

Listen to radio, news or read editorials. These are opinion sources. They can help you know what people think about the subject you are handling.

Listen and read different views from these sources as they tend to be biased. Do not use them as your only source of information. Ask your instructor for clues of where to find relevant research materials that are helpful.

He or she can suggest online databases where you can conduct your research. This will help you save time and quickly find relevant information.

3. Have a goal

When you give a persuasive speech, there is something you want that speech to do to your listeners. Understand what your speech is supposed to achieve at the end of your presentation.

When you understand the goal of your speech, you can write a compelling message geared towards this goal. Your speech will have a purpose, and it will contain relevant information to help you achieve that purpose.

4. Know your audience

Writing an effective persuasive speech requires you to understand your target audience. This will help you tailor your speech to meet the needs of your audience.

Understand what your listeners already know about the topic and their views about it. Conduct research and know the type of audience you are writing to. This will affect your content and method of delivery.

When your audience is less knowledgeable about your persuasive speech topics, you need to provide detailed background information. Write your speech using simple language and minimize jargon and industry terms that a listener might not understand.

When you are speaking to experts, avoid being too simple. A very simple speech will make the experts get bored.

The purpose of a persuasive speech is to convince listeners to take a particular action.

The views that your audience hold will determine how hard or easy it will be to persuade them.

Listeners who share the same viewpoint as you are easier to convince than those who have a different opinion. Your audience viewpoint will determine how to write a persuasive speech that will bring the results you want.

5. Select the best approach

Choose the best way to write and deliver your speech so that your audience can be convinced and share the same views as you. Here are different approaches on how to write a persuasive speech

  • Appeal to your audience morals
  • Appeal to your audience logic
  • Appeal to your audience emotions

6. Persuasive speech topic outline

After selecting an approach that suits your type of audience, you need to organize your main points. Brainstorm your subtopics and determine how you will deliver them effectively.

Check a persuasive speech outline example online and get insights of how you can organize your speech. Consider the following:

  • Time allocated to your speech and determine the number of points you will handle within this timeframe
  • Select a good number of supporting points like three to four main points

How to start a persuasive speech writing process

Start your speech writing with proper preparation. Select the best topic and perform thorough research. After preparing, you can use the following persuasive speech format

1. How to write a persuasive speech with a strong opening

Success in persuasive speech requires attention to what motivates listeners. Consider the following elements of persuasive speech that will give you a strong opening

Grab your audience attention

It is essential to capture the interest of your listeners from the start of your speech. Write something captivating at the beginning of your speech, like an interesting statement.

You can creatively come up with something startling or exciting, depending on your topic. This can be a visual aid that is related to your subject.

Connect with your audience

Write about something you share in common with your audiences, like your background or an emotional story. Emphasize that common idea or interest depending on the information you have about your audience.

A persuasive speech introduction example can help your audience connect quickly with you. Speaking about examples of things you have in common with your audience will create the connection you need to convince them.

Share your qualifications

Most people want to hear a speech from someone who is authoritative in a specific field. Sharing your credentials will assure your audience that you are qualified and knowledgeable in the topic area.

Talk about research paper you have done on the topic or professional experience in the subject. This will help listeners appreciate the time and effort you have put into ensuring you provide them with quality content.

Using evidence is especially critical in a persuasive speech when your target audience needs to relate to what you are saying. Select a few relevant examples that you can use within the allocated time.

Share the goal and structure of your presentation

Let your audience know the purpose of your speech. Write and share the goal of your persuasive speech with your audience from the onset. Share an outline of your major points.

2.  Main body

The body of your persuasive speech is where the weight of your persuasion lies. This section is where you provide relevant substantial evidence and examples.

When writing your speech, ensure you provide enough reasons to convince your readers. Organize your main body section as follows

Write your points logically

Make sure your speech flows seamlessly from one point to another. Write a point and elaborate on it before moving to the following related point. This way, your audience can understand your message quickly without confusion.

Provide relevant examples and credible evidence

Write a solid persuasive speech that has credible evidence and examples from reliable sources. Your speech might use emotional appeal to convince your listeners but incorporate evidence and examples to back up what you are saying.

This makes your speech factual and not an opinion. Present several convincing reasons and real-life examples to support your points.

Your audience should be able to relate to the examples you provide in your speech. Research online and find out how to write a persuasive speech example that is effective.

3. Address opposing viewpoints

You may have picked a debatable topic for your persuasive speech. This type of topic has two points of view.

Choose a viewpoint that you support and address it comprehensively. To make your argument stronger, address the opposing view as well.

When you address the opposing viewpoint of your topic, you are addressing objections that your audience may be having. This is how you produce a balanced speech that addresses both views of your topic.

Ensure fairness and objectivity when addressing opposing views. Consider part of your audience who may be holding these opposing views.

4.  How to write a persuasive speech conclusion

Bring your speech to a stop with a call to action. Provide a summary of what you have discussed in the speech.

Highlight your main points and make a call to action. Emphasize how your main points support your call to action. Finalize your speech in an impactful way that will give listeners something to think about.

How to deliver your speech

After working hard and putting your heart and soul into writing a persuasive speech, you need to deliver it effectively.  Adequate preparation is what will determine how successful you will be at delivering your speech.

Whether it is a five-minute speech or a twenty-minute speech, you need to take your time in the preparation process. Ensure all elements of a persuasive speech are included in your writing

When you are confident of writing an excellent speech, you can practice the presentation and deliver a winning persuasive speech. Here is how to prepare

1.  Practice your persuasive speech

Practice as many times as you can before delivering your speech. Check your verbal and non-verbal communication.

Make sure you are eloquent enough. A mirror can help check your nonverbal communication, like your facial expression and your body language.

Such expression can help in passing information effectively, or it can be a hindrance to effective communication. Make adjustments where necessary.

Hear your voice and watch your presentation

Hearing and seeing yourself deliver your speech gives you a chance to make corrections before standing in front of an audience. You can record yourself on video and watch it later.

This will help you hear and adjust your voice and other areas in your presentation. Practice a few times and make sure you are confident to deliver an excellent speech.

2. Check your dress code

Dress appropriately to suit the venue and audience. In most cases, you should dress formally. Some occasions may require you to be less formal. Adjust your dress code accordingly.

3. Deliver your speech

Some people might find it intimidating to speak in front of an audience. Relax, be friendly and make eye contact.

This will help make it easy for you to speak confidently. Avoid fidgeting and stay within the time allocated.

When you make a mistake, do not let it derail you. Make a light joke and proceed with your speech.

Types of persuasive speech

how to write a persuasive speech fast

There are three types of persuasive speech depending on your topic and the content of your speech. Here are the types of speech you can use to convince your audience

1. Factual speech

A factual speech is a type of persuasive speech that uses concrete evidence to determine whether an issue is true or not true. It is used to persuade an audience that something happened or did not happen.

You can also use it to say whether something exists or not. This speech is based on facts and evidence.

Support your speech with evidence from your research work. Such evidence can be from textbooks, online articles, and academic journals, among other relevant materials. These materials should be from credible and reliable external sources with well-known authors.

2. Value Speech

This type of persuasive speech is about morals and ethics. A value speech is used to argue whether something is morally right or wrong.

You convince your audience to share your viewpoint concerning a particular moral issue. For example, you can take a stand on a topic about capital punishment.

Your topic can discuss whether capital punishment is moral or not. When you write and deliver a value claim persuasive speech, your audience will need to evaluate the evidence you provide and your viewpoint.

It is essential to provide solid evidence that will convince them to support your claim. A value speech topic requires you to conduct in-depth research and find credible evidence. You can appeal to the emotions of your audience and sway the way they think about an issue.

3. Policy

A persuasive speech that sways your audience to support a policy or reject it is a persuasive policy speech. It can also involve convincing your audience to support or reject a ruling or a candidate. A policy speech is mostly a call to action for the audience based on specific values.

Frequently asked questions (FAQ)

Here are common questions that you may want to know about how to write a persuasive speech.  Consider the following questions and answers

1. How do you start a persuasive speech?

How you open your speech will determine how long your audience will concentrate on your speech. You must capture your audience’s attention from the onset.

A dull opening can block effective communication. Here are methods that will give your speech a good speech.


You can open your speech with a quote that is related to your topic. This will help you set the right tone from the beginning to the end of your presentation.

“What if” Question

You can create a scenario and ask a “what if” question. This question immediately draws the attention of your audience into your speech. Your audience is hooked to your presentation from the start.

Ask your audience to imagine

Asking your listeners to imagine a scenario draws them into your presentation and keeps them there. You engage the minds of your listeners so that they follow your line of thinking.

Rhetorical question

You can start your speech with a question that engages the minds of your listeners and arouses their curiosity. Such questions make your audience desire to continue listening to get an answer. They are a great way to capture the attention of an audience.


Silence for a few seconds draws the attention of an audience. Pausing for 5 or 10 seconds can cause an audience to calm down and sit quietly.

This presents the right atmosphere to deliver your speech. Extra pauses make your audience focus on the right thing, which is your speech presentation.


Provide startling statistics that will make your audience want to get more information. Shocking data that is related to your topic can trigger the emotions of your audience. This is an excellent start that can lead to an emotional appeal when convincing your audience.

A strong statement

Research and find a powerful statement that will grab your audience’s attention. Such statements make your listeners eager to hear what you will say next.

2. What are the 5 persuasive techniques?

When you are writing a persuasive speech, your aim is to convince your audience to do something. This is possible when you can influence them to think in a particular way using the following persuasive techniques

Establishing trust and credibility

When your audience views you as trustworthy and credible, they can easily connect and accept your way of thinking. You can establish trust and credibility when you understand your audience. Know what you expect them to believe and how to appeal to them.

You need to appeal to their emotions to connect with them emotionally. You can also appeal to authority. This is where you refer to an expert’s opinion on a particular subject.

Aligning the intentions of your audience to your goals

Understand the expectations of your listeners and align them to your goals. This should provide the content of your speech. Make sure it is informative and convincing.

Choose the right language

Select a persuasive language that will enable you to connect with your listeners. Ensure the language you choose resonates with your audience.

Consider your tone of voice

The tone you choose when writing your speech determines how your listeners will receive your message. You may select an authoritative, intelligent, humorous, or passionate tone. Make sure it is favorable to your audience.

Repetition or rhetoric

This technique effectively enables you to connect and persuade your audience. Make sure that your writing is engaging and not redundant. Repetition helps to illustrate a point.

3. What is an example of a persuasive speech?

A persuasive speech on a current topic like gender is an excellent example to consider. When choosing a persuasive speech topic, ensure it is something that interests you.

Convincing an audience to follow your way of thinking about a topic you are passionate about is easier.  When you have no interest in the topic, your audience will find your speech boring and not persuasive enough.

4. How do you write a 5 minutes persuasive speech?

Under normal circumstances, the task of motivating others can be difficult. Motivating your audience in 5 minutes to take a particular action might seem impossible, but with right strategy, it can be possible. Consider the following framework.

Identify a problem that your audience wants to solve

Depending on your topic, find out the problem that your audience cares about. Start your speech from a problem affecting your audience. This enables you to meet them where they are.

Identify common solutions

Your audience may have tried to solve the same problem before, but it did not work. Identify methods that do not work. This shows your listeners that the problem is the method and not them.

Provide your working solution

Present a solution that works. This includes steps, components, and any other helpful information.

Key takeaway

Understanding how to write a persuasive speech is vital in delivering a winning presentation. Whether it is a college assignment or a speech presentation in an event, the most critical stage is the preparation stage.

Read many examples of good speeches, research your topic, and prepare an outline for your speech. This will help you produce an excellent persuasive speech. To learn more on how to write a persuasive speech, contact us.

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