Read the B&K Distributors: Calculating ROI for a Web‐Based Customer Portal and complete your case analysis. Please ensure that you answer the following questions: 1) What is the ROI for the proposed web portal project? 2) If you were B&K’s CEO would you move forward with this project? Please answer the above questions in a word document. Please elaborate as much as you can. Also, please complete Exhibit 14A (summary ROI) with the appropriate numbers in the excel file provided. I am most interested in: five year IRR, NPV, and payback. Be prepared to discuss the following: 1) summarize the key Business Analytics issues in the case; 2) make recommendations on how the issues should be handled; & 3) provide a justification for the recommendations.
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