BEHAVIOR, DECISIONS AND MARKETS FINAL EXAM

Please answer the question below in no more than 2,000 words (the word limit excludes the
bibliography section, figures, tables and their captions but includes everything else). Please also see the guidance notes below.
1. Bognor Regis University recorded average attendance in lectures this year at around 40%. What
would you recommend Bognor Regis University should do to increase student attendance next year?

Justify your intervention proposal THEORETICALLY AND EMPIRICALLY.

GUIDANCE NOTES
This assignment will assess you in three dimensions.
Firstly, it will assess your ability to summarise the theoretical and empirical literature we discussed in class and apply it to the problem at hand.
Secondly, it will assess your ability to search for information beyond that which was discussed in
class. Evidence of the applicability of your proposed solution, as well as discussion of why it is the
best approach are the obvious sources.
Finally, it will assess your ability to put everything together in a cogent argument.

You can use graphs and equations if you feel it facilitates exposition of the material.
Use no more than three (3) non-academic sources (e.g. newspaper articles, blogs, policy briefs).
Reference your work appropriately, using a consistent referencing/bibliographic system. All works
cited in the main text should be in the bibliography and vice versa. Spell-check your work before
submitting it.