Balanced Analysis of a Situation

Your assignment is to write a three-page memo to the eHarmony CEO with your recommendation regarding the four strategic options presented. You’re writing the memo as a trusted senior executive at eHarmony. The CEO has asked for your opinion because he knows you bring a very objective and strategic viewpoint to situations.
The goal is to provide an objective, balanced analysis of the situation and options (pros and cons), highlight the major factors that you feel are relevant, and make a recommendation to which strategic options they should pursue. You’ll need to look internally at the company and externally at the industry and macro trends to present a strategic analysis of the situation and an evaluation of the options. Your recommendation will need to address both the qualitative and quantitative data from the case. The CEO knows the company as well or better than you, so he doesn’t want a rehash of the obvious situation, what he wants is your opinion and interpretation based on a logical, critical and balanced analysis.
You do not have to cite sources or include all supporting analyses or data, just the data points and calculations you think are relevant. The format is not important. A sample memo format is provided in appendix C of the syllabus, though to may use a different structure that you prefer as long as it conforms to business communication norms. The format three-pages (no appendices or attachments), 11pt type, double-spaced, with at least a 1” margin all around. Use only the data available in the case for the assignment.
You have to leverage all the tools you learned so far to address the strategic options. 
Tools are:
Porter’s Five Forces analysis (industry)
PEST analysis
value chain
core competencies and competitive advantages
The five-element model
Business model canvas. For more information on Balanced Analysis of a Situation visit this:

Balanced Analysis of a Situation

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