Case Write-ups
The writing style for cases should be: 1) business style (fast, efficient, clean, active voice, headings and subheadings as needed), 2) single-spaced, 3) spaces between paragraphs (not indented), and 4) do not use pronouns, e.g., “I”, “we”, “they”, “mine”, etc. A recommended outline is below but you are welcome to improve upon it.
I. Executive summary
a. Provide a brief introduction
b. Identify key problem to be addressed and analysis needed
c. Present the recommendation(s)
II. Problem formulation
a. Identify key problem, issue, or question
b. Formulate the problem comprehensively and insure that you have not identified just “symptoms”
III. Evaluate evidence, information quality (accuracy, sources, fit-for-purpose) and assumptions
IV. Analyses
a. Undertake the quantitative and qualitative analysis
b. Highlight how the analysis clarifies the issues
c. Present (in creative and compelling form) outcome of analysis
V. Incorporate alternative perspectives in the analysis and / or an alternative recommendation. Validate why the next-best perspective or alternative is not as good as the recommendation
VI. Recommendations
a. Present a reasoned recommendation(s) or decision(s)
b. Highlight unresolved issues or questions requiring further data or analysis
VII. Other considerations
a. Provide exhibits (quantitative or conceptual) using spreadsheets, graphs, or charts
b. Use footnotes as needed
c. Limit write-ups to three pages of text
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