AT&T Corporate responsibility

Corporate Social Responsibility Paper – OBHR 330

It is important that managers understand what corporate social responsibility is and how to recognize when organizations practice corporate social responsibility. Please read the article “It’s Hard to be Good” by Beard and Hornik (2011) and listen to the video on how to find a company’s CSR information. You are tasked with picking one company and analyzing their CSR reports/websites according to the dimensions outlined in the article. Most public companies publish a CSR report on their websites or have a specific portion of their website dedicated to CSR. In analyzing the company, please address each of the following:

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What company did you choose? In what industry do they operate?
What are the company’s CSR practices?
Who are the stakeholders that are identified in the CSR report? How do you know? What evidence can you find to support your claim? Which stakeholder group(s) appears to be the most important to this company? (Use the CSR lecture and the Beard & Hornik article for examples of stakeholder groups).
Which stakeholder groups are not identified in the CSR report and/or do not seem to be a focus of the company’s CSR strategy?
What are the effects of this CSR strategy on various stakeholder groups? (Both those groups that are included and those groups not included)
What are the strengths and weaknesses of this CSR strategy? Make a clear statement that states the strengths and weaknesses in one sentence and then elaborate on this statement.
Provide 3 alternatives/suggestions for improving the company’s CSR practices. Explain how these changes would impact stakeholder groups.


This paper must be submitted as a Word document, written in APA format with appropriate title and reference page (the title and reference page do not count for paper’s page count). The length must be 2-3 pages.

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