Phase 2: Choose a big company; Obtain information about the company, industry and competitors.Choose a big, known company for which there is enough information and data. Also there should be enough information about the industry and main competitors. In this stage, you should present any information, text, figure, table, statistics, etc. that is relevant to oYour company’s finance, marketing, manufacturing, R&D, advertising, sales force, social media presence, or any other part. oCompetition (number of competitors, main competitors, market shares, etc.)oIndustry’s legal, social, economic aspects Information should be helpful in understanding key issues, opportunities, concerns, or constraints regarding the introduction of the product. For this section you should write down at least 2 pages. Phase 3: Choose a product category; Obtain information about product features, news and trends.First, you should summarize company’s products.The information may be organized by product line, by type of customer, by market, or by the order of product introduction.Second, you should choose a product category based on some kind of reasoning maybe borrowed from your analysis of the industry and competitors. Product category must be neither too general nor too specific. Third, you should present important (technology)trends, new findings, business news, etc. related to your product category. Finally, you should introduce the new product and explain how and why it is different than other products. You should briefly explain product features you expect and how those features address customers’ needs and wants. For this section you should write down at least 2 pages.
company being used is Apple and the new service is called Genius Squad. Genius Squad will be an at home repair service for all Apple users where an Apple technician comes to your home to fix damaged Apple products. Come up with some creative ideas that can make this service unique and creative to be a successful a marketing plan
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