Analyse the resources and capabilities of the company and how they contribute to a position of sustainable competitive advantage

Read the documents you can find in ‘Materials’, ‘Part 3’. Analyse the resources and capabilities of the company and how they contribute to a position of sustainable competitive advantage. Refer to the theories and frameworks presented in Weeks 9, 10 and 11 and apply them to the specific case. Analyse and discuss the company’s performance and its ability to create and capture value. Guidance This question attracts the majority of points because it spans across three weeks of study (Weeks 9, 10 and 11), focused on the internal analysis of the industry. First, read the material and take notes. Then you will need to trace the resource and capability profile of the company, referring to Week 9 materials. Examples can be found in Section 5 on both the Lamborghini and Starling Bank cases. You can also refer to what you have learnt in Tutorial 2 and prepare a diagram similar to the one used in Activities 9.6 and 9.7. Once you have concluded the identification of resources and capabilities you can proceed to their appraisal, which is the topic of Week 10. Use one or both the frameworks presented in Week 10, looking at Sections 4.1, 4.2, 6.1, 6.2 and 6.3, which report different examples of application. The discussion on the resources and capabilities appraisal of Starling Bank in Tutorial 2 is also relevant for this answer. In framing your answers you are invited to make use of the PowerPoint diagrams, provided in Sections 4.1 and 6.2, for both the frameworks. You can prepare the diagrams in PowerPoint and then copy and paste them as images in your answer. You can select one of the topics in Week 11 to reflect on in your answer. Choose the most relevant topic from: capabilities development (Section 1), dynamic capabilities (Section 2) or functional strategies that the company can adopt to enhance its competitive advantage I DO NOT NEED A INTRO JUST THE QUESTION ANSWERING PLEASE MAKE THIS CRITICAL PLEASE USE THE SOURCES ATTACHED

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