2 Parts:
part 1: target market (origin-destination) and market segmentation:
[target market : by (4P’s) product price promotion place (what prices do they offer , how do they segment the travellers) instead of talking about loyalty programmers and innovation: direct, simple specific.]
part 2:
Basically explaining why we should or shouldn’t launch these routes. We’re moving towards the direction of yes we should, including other sections’ justifications but don’t forget to mention that we should await COVID-19 by at least 6-9 months to launch these routes as to calculate actual demand via our competition.
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