|Please, use specific examples of directly connected advertisements/commercials to discuss how language and literacy (written and visual) function in terms of relationships of agency and power. Attach copies of the advertisements/commercials (they be a printed advertisement or a video commercial) to the submission so that the professor is able to see the version/s you worked with. Use at least three direct quotations from Norman Fairclough (Language and Power), Stuart Hirshberg (The Rhetoric of Advertising), Sharon Lamb and Lyn Mikel Brown (Packing Girls), and/or Anne McClintock to develop your direct critical analysis of the discourses that are at play in the specific text/s you have chosen to work with. Please note that the advertisements/commercials you use should be connected in some self-evident way: they might be advertisements for different products in the same periodical; they might be advertisements for the same kind of product such as cars or cigarettes or teenage clothing; or they might be part of a campaign for the same brand or product). Engage in direct analysis of the ways in which the texts use visual imagery in relation to words; situate the advertisements in the context/s in which they appear and discuss the target audience, rhetorical appeals, and issues of power and agency.
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