This assignment is based on the two Siemens case studies in your book “Exploring Strategy – Text and cases”, 11th edition, by Johnson, Whittington, Scholes, Angwin & Regnér, published by Pearson (ISBN 978-1-292-14512-9):
· “Siemens A: exploring the future”, pages 557 – 562
· “Siemens B: implementing the strategy”, pages 744 – 749
Additional and useful sources of information are:
· https://www.dc.siemens.com/vision2020/en
· https://www.dc.siemens.com/vision2020plus/
· https://new.siemens.com/global/en/company/about.html
Tasks
1. Analyse which success criteria for evaluating strategic options appear to have been used.
2. Identify which type(s) of the different strategy development processes was/were used.
3. Argue if structure and systems were used to reinforce the Vision 2020 strategy.
4. Argue whether the change levers used were appropriate and sufficient.
5. Analyse which type(s) of strategic change Siemens went through.
6. If the CEO would ask you which strategists he should have involved in the subjects digitalisation, creating an ownership culture, and implementing the strategy, what would you advise him?
Support your elaborations with examples or arguments.
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