A Strategic Management Process

Instructions

You will complete a formal, in-depth case analysis that requires you to utilize the entire strategic management process. This is an individual assignment. Contact your instructor with any questions.

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Assume you have been asked by a firm to analyze its external/internal and competitive environment and make strategic recommendations. You will be expected to make exhibits to support your analysis and recommendations. The case analysis should encompass approximately 35-50 pages plus the exhibits and cover page.

Cover page should include:
Company Name
Your Name
Date of Submission
Matrices should
be part of the analysis body not as exhibits/attachments
Completed case should include:
Executive Summary
Existing mission, objectives, and strategies
A new mission statement
Analysis of firm structure – (identify type)
SWOT (TOWS) Analysis
Five Forces Analysis
Confrontation Matrix
Impact-Probability Matrix
Positioning Map
EFE Matrix
IFE Matrix
IE Matrix
SFAS Matrix
Competitive Profile Matrix
Assessment of firm functional areas (HR, R&D, Mktg, Finance, Operations, Mgmt, etc.)
BCG Matrix
GE/McKinsey Matrix
Industry Life Cycle (ILC) Analysis
SPACE Matrix
Grand Strategies Matrix
QSPM Matrix
List alternative strategies, giving advantages/disadvantages)
Recommend specific strategies and long-term objectives
Current Firm Ratios (GPM, NPM, Quick ratio, Current ratio, D2E, ROI, ROA, ROE, ROCI, EBITA, EPS)
Prepare Pro-Formal Financial Statements. For more information on A Strategic Management Process checkout this: https://www.encyclopedia.com/finance/finance-and-accounting-magazines/strategic-management

A Strategic Management Process

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