A Realistic Business Case

Project Description
(Objectives & Perspective)
Please read this document several times over the semester so that you have a very clear idea of
what is required of you in this project.

The Objective: The objective of the project is to enhance your learning of the material in this
course by applying theories, concepts, and tools learnt in class to a realistic business case. This
purpose can be best achieved if you select a product early on and work on the selected project
diligently and consistently throughout the semester as we go through the material of each
chapter. You will be required to develop and submit a project report (about 15 pages plus any
attachments) by the middle / end of 14th week of the semester.
The perspective: For your project report, you take the perspective of the promoters / owners of
the business enterprise engaged in the manufacture of the product or provision of a service.
Decision about the form of organization and region of operations etc. is a matter of your choice.
Essentially, you will write the report assuming the reader to be your prospective investors and or
customers, and try to address readers’ interests, questions and concerns in a professional manner
with meaningful and clear explanations.
In your project report you will first, outline the business and operations strategy, mission
statement, core competencies, product and process design, and quality considerations in the
manufacturing process for the product/service you have selected. Then you will proceed to
analyze and select a production location or locations, forecast your production requirements, plan
the capacity of your production facility, schedule considerations, and establish the necessary
supply chain partnerships. Additionally, you will need to discuss what your inventory
management policies will be, and your plans for implementing ERP and Lean management in
your production facility. You will need to include the following sections specifically in your
Project Report:
1. Mission Statement that addresses minimally, what business will the company is in, who the
customers are, and how will the company’s basic beliefs define the business.
2. Strategy: How do you plan to gain a competitive advantage in the market place, or in other
words, “what are your core competencies?” Try to address the question, whether your
company will compete on, cost, quality, time (speed), or flexibility? Or a combination of two or
more of these dimensions, giving reasonable explanations.
3. Results of environmental scanning (government regulations, trends, opportunities, threats,
etc.) and the factors influencing your choice of product, process etc.
4. A detailed description of your product (include complete details of the component parts,
and the process of manufacture). You may also want to discuss,
How did you pick your product?
a) Idea development b) Product screening (alternate products considered etc.) c) Preliminary
design and testing (pilot, samples, any market tests etc.) d) Final design (components, processes,
material, machinery and other resources necessary to manufacture your product- including any
5. How will you ensure consistent quality in your products and processes? How do your
company’s standards compare with the industry standards? Any bench marking etc.
6. Forecasting: Decide what to forecast. Evaluate and analyze appropriate data (industry,
regional, and national including demand data from a similar company). Select the forecasting
method (quantitative, not qualitative) and justify your selection. Generate forecasts (please
include as attachments). How will you check accuracy of your forecasts? Will you forecast for
seasonality and if so, how? Explain.
7. Operations planning: Determine the necessary “production capacity” of your facility based
on your demand forecasts. What productivity measurements will you use?
8. Location Consideration: Describe the steps/analysis that you followed to determine the best
location for your facility. Discuss, a) Regional-national considerations, proximity to sources of
supply, customers, or sources of labor. b) Community considerations (any use of break-even
analysis or other technique), and c) Site considerations. Outline your supply chain strategy and
discuss how it influenced your facility location decision (from raw material to customer).
9. Manufacturing: Describe how you will manufacture your product (machines, labor,
robotics, etc.). What type of manufacturing process layout will you use and why? Keep in mind
that you will most likely utilize just in time (JIT) to the extent possible. Also, recall the process
of manufacture you chose, namely, continuous process, flow shop, cellular, job shop, project, or
a hybrid (combination of two or more of the former)
10. Develop a diagram (attachment) of the facility layout and justify your layout choice. Show
how the product flows through the facility from raw materials to finished product.
Note: Diagrams should reflect space requirements for each function (machine, operator, and
WIP, etc.). Discuss briefly, what happens at each station, and show output at each station
(pieces per hour or similar measure).
11. How will you utilize “just-in-time” concepts in your facility? Discuss your Inventory
management policies and ERP implementation, if any.

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Project Report- Formatting and Grading
The objective of the project is to enhance your learning of the material in this course by applying
theories, concepts, and tools learnt in class to a realistic business case.
Please use MS Word to develop your report. Be sure to read project description (objectives and
perspective) include at the end of the syllabus and follow the guidelines and instructions given. A
good project report must include the following details/sections. Please note that your report will
be graded using the rubrics appearing at the end of this document.
1) Executive Summary: provides a brief summary of the project highlighting key points and
strengths included in the report. Such as, your product/service; organization type; scale of
operations in terms of volume and financial outlay; regional, national, international reach;
supply chain and logistics, key advantages over competition and any significant specialties.
2) Sections: Include all sections as listed in the project description document, such as.
a) Mission Statement
b) Strategy
c) Environmental scanning
d) Detailed description of product
e) Quality management
f) Forecasting
g) Operations planning
h) Location Consideration
i) Manufacturing
j) Facility Layout (diagram as attachment)
k) Just-in-time
l) Other pertinent details not included above
3) References (sources used / cited in the report)
4) All appendices – charts- tables –images (not included in the main body of the report –
please do not duplicate the material already included in main body of report).
Report format must adhere to the following guidelines:
a. Report must include a title page and table of contents.
b. Report must not exceed fifteen (15) pages, including the title page, table of contents
excluding any appendices.
c. Pages must be standard 8 1/2″ by 11″ paper. Use Times New Roman font of 12-point size
d. Follow APA Guidelines for formatting the report and citing references.
e. You may use single, one and half or double-spaced format to suit your content.
f. Report format must follow the same sequence of sections shown above. If information is
not available or a particular section is not applicable to your product/service, include a
statement to that effect in the report. For more information on A Realistic Business Case see this: https://en.wikipedia.org/wiki/Business_case

A Realistic Business Case

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