A Multinational Corporation

The assignment is divided into five parts, write One to two pages of double space paper for each part.
1. Happiness
Please watch this video (Money can buy happiness: Michael Norton at TEDxCambridge 2011) and write a one-page double-spaced paper about your reaction to this happiness culture and how you can create a happiness culture yourself.
video link: https://youtu.be/ZwGEQcFo9RE
2. World’s Most Ethical Companies
Look at the 2020 list of most ethical companies, and identify a company that is ethical. Look at their website and identify their Code of Conduct.
Please attach their Ethical Code of Conduct at the beginning of the article.
And write a statement agreeing with one aspect of their code, and a statement disagreeing or improving one aspect of their code.
Link: https://www.worldsmostethicalcompanies.com/
Look at the tab on the top and find “Honorees and Insights” There will be a 2020 Honorees in the Dropdown list. Pick which country (and which industry if you prefer); scroll down a bit and all the companies will be below there.
This part needs to meet the following requirements:
1) Who is the company?
2) One statement agreeing with Code
3) One statement disagreeing or improving a Code Conduct statement
4) Attach this company’s Ethical Code of Conduct at the beginning of the article.
3. IKEA
Going King Sized in the United States and Crashing on the Couch in China
IKEA is a multinational corporation with a proven track record of listening to stakeholders in ways that improve relationships and the bottom line. The Swedish company has had success in the United States and, more recently, in China by adapting to local cultural norms.
For example, in the United States, IKEA solicited the concerns of many of its approximately fifty thousand in-store customers and even visited some at home. The company learned, among other things, that U.S. customers assumed IKEA featured only European-size beds. In fact, IKEA has offered king-size beds for years; they simply were not on display. IKEA then began to focus on displaying furniture U.S. consumers were more familiar with and so grew its bedroom furniture sales in 2012 and 2013.
As IKEA expands into China, it has welcomed a different trend—people taking naps on the furniture on display. “While snoozing is prohibited at IKEA stores elsewhere, the Swedish retailer has long permitted Chinese customers to doze off, rather than alienate shoppers accustomed to sleeping in public.”
Adapting to local culture, as these examples demonstrate, is one way a company can respond to stakeholder wishes. The firm abandons some of its usual protocols in exchange for increasing consumer identification with its products. IKEA appears to have learned what many companies with a global presence have concluded: Stakeholders, and particularly consumer-stakeholders, have different expectations in different geographic settings. Because a firm’s ethical obligations include listening and responding to the needs of stakeholders, it behooves all international companies to appreciate the varying perspectives that geography and culture may produce among them.
Please write a 1 page double spaced critical thought piece:
• Does IKEA have a system to influence stakeholder behavior? If so, describe the system and explain who changes more under the system, IKEA or its consumers.
• Does IKEA’s strategy reflect a normative approach to managing stakeholder claims? If so, how?
4. Energy Sources
Global warming was brought to the forefront in 2006, when Al Gore, US vice-president during the Clinton presidency weighed in with an illustrated talk on climate called “An Inconvenient Truth”. He shared a Nobel Peace Prize with IPCC.
Climate change has been in the minds of many people since that date. This assignment will concentrate on forms of energy that affect the environment. Because we are human means that we will use the environment; all forms of energy have side effects, both good and bad.
[1] Please research and list 2 pros and 2 cons on the effect of all of these energy sources as well as the sustainability that each source enjoys:
1) Wind
2) Solar
3) Hydro
4) Natural Gas
5) Nuclear
6) Coal
7) Petroleum
[2] Consider ethically what is happening to the world. If you were to rule the world, what types of energy would you use?
I know there are questions on the sustainability of resources–there are deep questions on most types of energy. This gives us as humans pause to think of the best way to live on this planet.

5. Tucked In
Tucked In, Tucked Out
Time and space are just two examples of cultural characteristics that you may take for granted but that are not universal. Business attire is another, as is humor, which is notoriously hard to translate across languages and cultures. And, of course, miscommunications can occur not just across regional boundaries and business cultures but even within them. For example, unless you are a barista at a hipster coffee bar, it may not be a good idea to wear piercings, tattoos, or colorfully dyed hair to work. Employers have the right to establish a dress code and expect employees to abide by it.
In the movie The Intern, Robert De Niro’s senior character wears conservative blue and gray suits to his job at an e-commerce fashion startup, whereas the younger men dress very casually. At one point in the film, De Niro’s character asks, “Doesn’t anybody tuck in their shirt?” Leaving your shirt untucked has become more acceptable in recent years, and the black t-shirt and jeans favored in Silicon Valley are now quite fashionable in some business environments.
Many today would disagree with the old adage that “clothes make the man,” yet studies show that well-dressed employees are held in higher esteem and may earn more, on average, than those who dress down. The age of uncomfortable dresses and starched white shirts may be over, but cultural standards, along with underlying values that prioritize, say, innovation over uniformity, change over time and even within the same company.
Critical Thinking: One-page double spaced opinion paper
How do you think clothing choices affect the relationships we form at work or in other business situations?
What is your opinion about workplace dress codes, and how far should employers go in setting dress and other behavior standards? Why are these standards important (or not) from an ethical perspective?
How do you think clothing might affect an international company’s approach to business ethics? For more information on A Multinational Corporation visit this: https://en.wikipedia.org/wiki/Multinational_corporation

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