In order for a population health initiative to be effective, it must reach the population for which an intervention is necessary. This unit’s Learning Resources list several media-based examples in which a health agency is attempting to communicate its messages.
One of the media resources is a CDC-TV video, just one of the innovative ways that the Centers for Disease Control and Prevention (CDC) relays health and safety information to the community through public service announcements (PSAs). The CDC also uses other valuable tools, such as social media, brochures, and press releases to promote its health initiatives and keep the community informed of any pending health crises. In this unit, you will create promotional materials that address the health initiative that you selected in the discussion of this unit.
To prepare for this assignment, select one of the initiatives that you chose in the discussion in this unit, and think about how you might promote the health initiative through a PSA.
Create a PSA based on a health initiative that you consider to be important and that the public should be made more aware of. Consider that your PSA presentation should come from the perspective of your healthcare organization looking to educate your patients about a current health initiative/crisis. Be as creative as you can. Your PSA must be completely original in its design, excepting the use of a logo for an organization you might be representing in the PSA. You may construct a PSA in the form of a 30-second spot to be read on air, an audio recording (30 – 60 seconds), or short video (90 – 120 seconds maximum) – You do not need to be visible in this video (e.g. use of props, actors, etc.).
In creating your PSA, please keep these things in mind:
It needs to be succinct yet memorable.
It must have contact information to get people the answers they need in response to what they may learn from the PSA.
It should include source information where appropriate, but the citations should not be academic in nature, but cite lite instead. For example, if you are recording an audio PSA, you might read, “The CDC announced today that the Coronavirus is a very real threat to the United States.” That reference to the CDC is all a listener may need to know. Or, in written form, “Data from a 2018 Kaiser Family Foundation study suggested that members of the LBGTQ community are 68% more likely to experience neglect in emergency rooms, when compared to heterosexual patients.” In other words, don’t let the strictness of full APA citation take away from your message or the flow of the PSA.
Finally, remember that a PSA is not an advertisement. The law requires PSAs must be broadcast because they inform the public of something critical. Trying to market a product of service is a commercial. So, inform, don’t sell. Still, you want to drive home your message so that your audience will not only remember the key points but also seriously act in a manner encouraged by the PSA. Here are some good examples of PSAs to help you out.
Are You Listening?
National Healthy Worksite
Distracted Driving This PSA should have included the contact information shown at the end of the post within the audio
Several Great Audio PSAs from FEMA Written (to be published in a newspaper or read on air, for example):
This Source provides some helpful hints on PSAs while also giving you examples of written PSAs. Technically, you should have ### across the bottom of the PSA to indicate that it is the end of the message.
https://mediatracks.com/resources/how-to-write-a-public-service-announcement/. For more information on A Health Initiative visit this: https://en.wikipedia.org/wiki/Global_Health_Initiatives
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