Read the instructions and scenario below and complete the writing task that follows.
This short assignment is a diagnostic writing assessment worth 5% of your final mark. Complete this assignment during Week 1, before you start working on the course. This assignment will help you and your marker find ways to address your writing strengths and weaknesses.
Your marker will assess this assignment following five categories outlined in the Marking Guide. Once you receive your graded assignment, read your marker’s assessment carefully. If you still feel uncertain about your writing, discuss your results with your Academic Expert.
Be sure to use an appropriate format and tone, as well as correct grammar, punctuation, capitalization, spelling, and paragraphing. Clarity and brevity are also important. All words must be completely your own (that is, do not plagiarize wording from this scenario or elsewhere).
For help writing, or for a refresher, visit Athabasca University’s Write Site to examine its resources. The Write Site’s resources include grammar and writing style rules, remedial writing exercises, and further diagnostic tests. Here, you can also consult a writing coach to help you overcome writing difficulties. You should also consult the course material on the basics of effective and ineffective professional writing.
Required length: Your assignment should be between 200 and 400 words. Make use of paragraphs effectively, using no more than 4–6 paragraphs.
You may add details to the case providing they do not contradict or reduce the scope of the case and assignment.
You are the owner of Cranky’s Mountain bikes, a bicycle shop located in Canmore, Alberta, a trendy mountain resort.
Your store sells lightweight mountain bicycles to cycling enthusiasts. You also rent bikes to tourists who enjoy visiting Alberta’s Rocky Mountains during the spring, summer, and fall seasons. Prices for these lightweight, aluminum-framed bicycles typically range between $1,000 and $3,000.
You would like to introduce a line of less expensive alloy-composite bicycles called Eco bikes in your store to compete with local retail giants in Calgary, a large, neighboring city. Low prices for the metal-framed mountain bikes sold by these stores have undercut your store’s profits over several years.
Prices for a new line of low-cost alloy-composite bicycles manufactured and assembled in Canada range from $400 to $700, far less than all-aluminum bikes.
Address an e-mail to Ms. Leigh Saddle, Sales Representative for Eco bikes, a bicycle-manufacturing company located in Mississauga, Ontario: firstname.lastname@example.org.
1. Add an appropriate subject line.
2. Include an appropriate salutation.
3. Outline the topic of your email in a topic sentence.
4. Request information from Ms. Saddle about one of the following topics:
a choice of alloy-composite bicycle models for children, men, and women
a price range for various bike models
parts, service, and repairs
5. Provide an appropriate concluding sentence as well as your name & contact details.
Your marker will use the following five categories to assess this assignment: Content, Organization, Mechanics & Grammar, Writing Style, and Presentation & Formatting.
Markers look for evidence that you:
include all required elements
clearly understand the topic
target appropriately to your audience and purpose
use quality, original ideas and cite any sources correctly
follow conventions of the medium and genre appropriately
meet the goals of the assignment and scenario
Markers look for:
clear, appropriate, and logical structure and flow within each paragraph and within the whole assignment
good main ideas at the paragraph level
appropriate, effective introduction and conclusion
effective transitions within sentences, between sentences, and between paragraphs
lack of repetition of points
Mechanics and Grammar
Markers look for:
correct spelling and capitalization
correct application of grammar rules
Markers look for evidence that you:
adopt an appropriate tone
chops a style appropriate to the content, subject, purpose, and audience
present an effective voice that is consistent and sustained
use appropriate expression and vocabulary
write clearly and concisely
Presentation & Formatting
Markers look for evidence that you:
use standard and readable text formatting, including font and line-spacing
use titles, headings, and subheadings to aid navigation of your document
highlight key points or passages as necessary (e.g., bolding, italics)
use visual aids effectively and as necessary (e.g., tables, graphs, images)
use document layout techniques effectively (e.g., margins, white space, text alignment)
project a professional quality appearance. For more information on A Diagnostic Writing see this: https://www.britannica.com/science/diagnosis
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