Marketing Strategy Written and Oral Report A comprehensive individual project for this capstone course is to develop a Strategic Marketing Report for a specific issue for a client organization. This business-type presentation must include appropriate visuals. The written report must be typed and professional in form and appearance. The presentation should be a formal, five-minute marketing “pitch” to the client. This can be in the form of voice-annotated slides or a video. Each student may select any actual organization that is involved with any product, service, or idea for the Marketing Strategy Report. Suggestions for this project include researching an organization you are familiar with. This can be a firm that you may have worked for or are currently employed with. Good candidates include community action groups and local not-for-profit organizations, any organization or office at the university, a local government entity or agency, etc. Another candidate for study is a company that would like to pursue for possible employment in the future. You will need to establish a contact with the organization that you have targeted to work with on the Marketing Strategy Report. It is strongly suggested that you make a connection with a person working at your target enterprise as soon as possible. You will also need to provide their name, title, and email or telephone information.
Your research and report will be as unique as to the individual organization and the particular marketing situations they face. It is important to recognize that there is no “one-size fits all” template for this assignment. Moreover, keep in mind that the audience for this report is(are) the particular decision-maker(s) at the organization for the area under your analysis. Although it is a requirement for this course, the objective is to experience the development and presentation of a marketing strategy and to practice the presentation of your application of marketing concepts you have learned to assist actual decision-makers at your selected client organization. Consider this project as the “marketing” or selling of your analysis and recommendations to the decision-makers within the entity. In other words, communicate your ideas and present the most innovative approaches to accomplish what you suggest as the best marketing strategy for that organization and the particular area and conditions under review. Creativity in marketing is all-important and your report should also be unique and innovative. The course schedule in this syllabus has a list of the project milestone deliverables during the semester. Your final written report document can be in MS-Word or PDF format. Make certain to select the final, correct document. Your formal “oral” presentation must also be submitted, but due to limits on file sizes may provide a URL link to your file such as in YouTube, iCloud, Google Drive, or another site. For more information on A Comprehensive Report on Marketing see this: https://www.encyclopedia.com/social-sciences-and-law/economics-business-and-labor/economics-terms-and-concepts/marketing
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