Letter Analysis and Letter Rewriting (Talia Jane and Yelp/Eat 24)
Due Date: Please consult the drop box for due date.
Topic: Analyzing Communication Objectives, Audience, Delivery Method and Tone; Condensing and Rewriting
Assignment Format: Pre-writing Questions and Revised Letter
Course Learning Outcomes Addressed:
• Analyze the purpose, audience, and context for creating workplace communications.
• Use appropriate structure, content, language, and design in workplace communications.
• Produce and re-purpose workplace documents and presentations.
To prepare for this assignment, do the following:
Review your course learning materials on communication objective, audience, delivery method, and tone.
Read “An Open Letter to My CEO” by Talia Jane: com/@taliajane/an-open-letter-to-my-ceo-fb73df021e7a
Analyze this communication situation by answering the following questions on a blank document:
1. a) Who seems to be Talia’s audience for this letter? Do you believe Talia effectively tailors the tone of her message to suit her audience’s needs? Why or why not?
b) Who should Talia’s audience actually be, in your opinion?
2. a) What seems to be Talia’s communication objective in writing her letter? Do you believe she achieves her objective effectively? Why or why not?
b) What should her objective actually be, in your opinion?
3. a) What are the advantages and disadvantages of Talia’s choice of Medium as the delivery method for her message to her CEO?
b) What other method might Talia have chosen for a different result?
4. Do some brief online research about Talia’s controversy. What happened to Talia after she posted her letter? What happened at Yelp/Eat24?
Write a new message, in the form of a letter, from Talia Jane to her CEO, Jeremy Stoppelman.
Choose one clear objective for Talia to focus her letter on. It might be, for instance, to ask for a raise for herself. Or, maybe she wants to raise her CEO’s awareness of her fellow customer service workers’ struggles and ask for changes to be implemented to benefit all.
Be sure to break your message up into multiple paragraphs (introduction, body, conclusion) and carefully consider audience and tone in the message’s content. Talia’s letter should be no longer than one page in length. Pay attention to grammar and spelling and use language that you feel is appropriate to the communication situation. Feel free to create and add any details, including addresses, as needed. For more information on A Communication Situation see this: https://en.wikipedia.org/wiki/Communication
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